Welcome to Module 4 of the Special Event Planning Associate Certificate -"Risk Management and Evaluation"! Module 4 allows you to learn concepts and methods related to financial management, risk management, and evaluation.
The issue of risk management is one of control: how do you keep your event on track financially? how do you plan to ensure that all risks associated with an event are managed? how do you ensure that everything that is supposed to happen, happens the way it is supposed to? what legal issues must be considered so that you are in compliance with laws in your particular jurisdiction? what do you need to know about contract management? In addition, you will learn why event evaluation is vital to good event planning.

In Module 3, you will learn how to market your special event, and how to create successful relationships with sponsors.

Marketing is not just advertising - "marketing is concerned with satisfying customer needs and wants by exchanging goods, services, or ideas for something of value" (Allen et al, 2005). In order to meet the needs of our consumers, we need to know how they make decisions and what their needs are. With this information, we can create the event experience they are attracted to, and they they desire. You will learn about the concept of marketing, the steps in a strategic marketing process including how to conduct event marketing research, and sponsorships.

In Module 2, you will learn about the human resources (volunteers) aspect of special event management, operational planning (logistics), and staging requirements of a special event.

A key aspect of event planning and management is the ability to pay attention to a myriad of details, some major and some minor. How do they come together to create a meaningful, magical, and memorable special event? How do you coordinate them so that something important is not missed? By completing this module, you will find your own way to organize and arrange all the important details in order to create a quality event that you are proud of.

In Module 1 of the Special Event Planning program, you will establish the theoretical and practical foundation for special event planning, and for the other 3 modules: Module 2 - Event Coordination; Module 3 - Event Marketing; and Module 4 - Risk Management and Evaluation. You will be introduced to different kinds and types of special events, learn how to conceptualize a special event, and examine strategic planning for special events. Module 1 is a pre-requisite for all the other modules.

In Module 1 of the Special Event Planning program, you will establish the theoretical and practical foundation for special event planning, and for the other 3 modules: Module 2 - Event Coordination; Module 3 - Event Marketing; and Module 4 - Risk Management and Evaluation. You will be introduced to different kinds and types of special events, learn how to conceptualize a special event, and examine strategic planning for special events. Module 1 is a pre-requisite for all the other modules.